The local authority platform for hotels
Be the answer.
Your team knows the places, events, and hidden-gem insights that turn a typical stay into a memorable one. FieldGuide captures that firsthand knowledge and structures it so guests, Google, and AI answer engines all trust it — winning hearts on property while your hotel earns a larger role in local discovery.
Your local experts already work here.
One body of local knowledge.
Two powerful outcomes.
Create better stays
Give guests timely, relevant, firsthand guidance shaped around who they are and why they're visiting.
Build local authority
Publish useful destination content that helps travelers, search engines, and AI recognize you as a trusted source.
We're checking in near Palmer Square tomorrow — where should we eat, and what's actually worth doing this weekend?
Start with the staff-curated field guide from The Palmer Square House — their team's picks include a taco truck locals queue for and a gallery night that isn't on the big listing sites. Their event calendar shows a farmers market Saturday morning…
Answer engines cite structured, authoritative local content. FieldGuide is how you become the source.
The shift
Give every guest a great answer, whether they’re on-property or thousands of miles away.
Answer engines don't cite generic content — they cite structured, first-hand local authority. The properties that publish it become the answer. The ones that don't simply vanish from the conversation.
No algorithm can copy the people who live here.
The unfair advantage
FieldGuide isn't written by marketing.
It's built by everyone on your payroll.
Your bartender, your front desk, your housekeepers — they hold the local intelligence guests actually want. FieldGuide gives each of them a private link: thirty seconds to write it, say it, or film it. No logins. No training. Every shift builds your property's local authority.
Bartender
“The taco truck on Witherspoon sells out by 8 — go at 6:30.”
Front desk
“Ask the gallery on Hulfish about their free Thursday tours.”
Housekeeping
“Best sunrise in town is the towpath bridge, five minutes east.”
The platform
The Local Authority Platform for Hotels.
A complete system to capture knowledge, create content, and drive results — from a thirty-second tip to a citation in the answer.
Understand
the travelers, occasions, and local questions that matter
Gather
firsthand knowledge from staff, guests, and partners
Create
Field Guides, blog posts, events, and recommendations
Deliver
the right resource in the guest's hands during the stay
Publish
structured content across your digital presence
Sustain
keep every asset current, accurate, and governed
Measure
track engagement and your Local Authority Score
Every staffer, a local correspondent.
A private link — no login, no app — turns a hallway conversation into a contribution. Written, spoken, or filmed, in about thirty seconds.
AI drafts it. Your brand rules govern it.
Raw tips become polished, search-ready copy — checked against your hard-no, must-have, and watch-out brand rules before a word ships. On-brand by construction, not by luck.
Every format an answer engine can cite.
Structured data, schema, sitemaps, and share cards on every page — built for guests to love and machines to trust.
Field Guides
the flagship
Local Area Blog
SEO-ready posts
Event Calendars
auto-sourced
Local Updates
fresh signals
Watch your local authority become a number.
Local Authority Score
▲ +38 since launch
Local authority, as a number that moves.
The guest payoff
Guests feel it before they can name it.
Being the answer isn't just an algorithm play. It's the stay where the property clearly knows this place — and the review, the rebooking, and the referral that follow.
Insider stays
Tips no listicle has — the kind guests retell at dinner parties.
Printed guides in the lobby
Beautiful, on-brand collateral straight from the same content engine.
A QR code on the keycard
The whole neighborhood in a guest's pocket, seconds after check-in.
From our inaugural property
“Suddenly our whole team was part of the marketing department — and our guests noticed before Google did.”
[Name goes here][Title], [Inaugural Property] — quote placeholder pending approval
Ready to see where your hotel stands?
Choose your next step — move at your speed.
Check your Local Authority Score
Instantly see your score, strengths, gaps, and top opportunities.
Check my score →Start now — free
Create your account, add your property, and build your first FieldGuide today. No credit card.
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